Got water on your way to Coachella? Tyla wants to know. Not because she cares about your hydration, of course — because she’s promoting her set with a slick billboard on the highway toward the desert. The annual artist advertisements appeared once again ahead of weekend one with more than a dozen artists joining Tyla. Clairo and Laufey got cute with theirs, while others like Ravyn Lenae and Djo are keeping it simple. Headliner Lady Gaga decidedly isn’t with at least three billboards lining the highway. And this year, the trend isn’t even limited to performers — Ava Max got in on the fun, as did Frank Ocean apparently with a billboard reading “KIKI BOY 2025.” Could he be teasing new music or even a return to the festival after his 2023 meltdown? Charli XCX also seems to have something up her sleeve, crossing out the word Brat on an iconic green billboard. You may not be driving to the festival this weekend, but that doesn’t mean you can’t quench these artists’ thirst and give them some attention.
