Taylor Swift has been spotted out in the wild. Only seen when she wants to be seen, the pop star has been lying low since Super Bowl LIX in February — that is, until she reappeared on Mother’s Day, leading Swifties to believe Reputation (Taylor’s Version) is on its way. The biggest Easter egg appears to be on her merch website. As of May 12, the home page is organized as Apparel, Music, Accessories, and Sale, spelling out AMAs, apparently a reference to this year’s American Music Awards, taking place on Monday, May 26. Previously, it was organized as Sale, Music, Accessories, and Home. The website is also hosting a sale in which 12 items are 26 percent off. Taylor Nation, her official fan account, also highlighted the AMAs in OG Swift fashion by capitalizing the letters in a post on X.
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Back in 2020, during the folklore era, Swift shared the coupon code “wreckmyplans,” a phrase from “willow,” a month before evermore was announced. Even more recently, Swift left Easter eggs in her pricing. Signed Fearless (Taylor’s Version) CDs were sold for $19.89 two years before 1989 (Taylor’s Version) came out. It’s been over a year since Swift’s last album release, and according to internet sleuths, she was approved for her fifth six-month extension for both her Rep and debut-album trademarks on April 22. Extensions can be refiled only five times before she must use or lose the trademark for goods and services, including musical sound recordings, jewelry, stationery, bags, clothing, and home goods — basically everything Swift sells on her website already. Is this merch Easter egg preparing fans for when something goes live? Either way, Swifties will be combing the website code for more hints.
