While most of us were busy watching a major football event this past weekend, the Super Bowl of niche dramas was happening near a different 100-yard field. On Saturday, former pageant queen Jordon Hudson accompanied her boyfriend, North Carolina Tar Heels football coach Bill Belichick, to the UNC basketball game. Hudson wore a T-shirt emblazoned with the logo of Orchids of Asia Day Spa, a now-defunct Florida massage parlor that was named in an infamous 2019 prostitution bust involving Belichick’s frenemy Robert Kraft.
Did any of that make sense to you? Let’s back up. In 2019, a group of Florida law-enforcement agencies charged Kraft, the owner of the New England Patriots, with two counts of soliciting prostitution after he was allegedly caught on tape paying for and engaging in sex acts at the Orchids of Asia Day Spa. The charges were later dropped when a Florida appeals court ruled that police had violated Kraft’s and the other defendants’ rights by secretly installing cameras inside the spa. At the time, Kraft, who denied the accusations and pleaded not guilty, issued a public apology: “I am truly sorry. I know I have hurt and disappointed my family, my close friends, my co-workers, our fans and many others who rightfully hold me to a higher standard,” he said. “Throughout my life, I have always tried to do the right thing. The last thing I would ever want to do is disrespect another human being.”
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TMZ speculated that Hudson’s T-shirt was intended as a dig to Kraft, who has been feuding with Belichick the past few years. The beef reportedly goes back to a power struggle toward the end of Belichick’s tenure with the Patriots — he was the team’s head coach for more than two decades before ending his contract several years early in 2024. Since then, the men have been trading sideswipes at each other: In July, Kraft claimed on the Dudes on Dudes podcast that hiring Belichick back in 1999 was a “big risk.” Days later, Belichick, in a statement to ESPN, countered that, actually, he was the one who took the “big risk” by joining a team that was plagued with “internal obstacles.” And if you’re wondering whether this has anything to do with Hudson’s other shady post on behalf of her boyfriend, it does not — Belichick and Kraft were both passed over for admission into the Pro Football Hall of Fame this year.
Hudson hasn’t commented on the message behind the T-shirt, and Belichick is maintaining his usual silence. I, for one, know way too much about football beef now. Maybe her next graphic tee can reference some Maine-fishermen gossip instead?
