At a time when it seems as though everyone has an attention-span problem, how can a brand really grab someone? The answer, surprisingly, has actually been the same for years: Get a hot person. Hailey Bieber understands this, which is why Rhode’s latest campaign stars a slightly wet Harris Dickinson. Suddenly we’re all paying attention.
Dickinson is the face of Rhode’s Glazing Mist, which, according to a press release, is “a superfine spray that hydrates and refreshes for a next-level glowy finish.” Based on the photos, I believe it. The Babygirl actor is looking hydrated as hell in the brand’s photo shoot, the vision for which was “Harris Dickinson up close and in black-and-white.” No notes.
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There’s also a video, in which Dickinson just sort of goofs off for the camera before ultimately spraying the product into the air. Have you ever wanted to see Dickinson eating a chip? I’ve got you.
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It’s safe to say that this is a home run. When we finally get those four Beatles movies and John Lennon is the dewiest member of the band, we’ll all know that was Mrs. Bieber’s work.
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