It’s become a rite of passage for both citizens and visitors of Los Angeles to hit up Erewhon for overpriced groceries — $23 smoothies, $19 cauliflower bites, and a $20.99 gallon of raw milk are just some of the store’s hottest, and most ridiculously expensive, items. Demi Lovato appears to have become the latest casualty in Erewhon’s cash grab after purchasing one overpriced item in particular: a $19 strawberry from Kyoto, Japan.
The singer posted a full review of the fruit on TikTok to her 6.8 million followers. “Apparently you’re supposed to smell it,” Lovato said, opening the package and taking a whiff. “It smells like a strawberry.” Surprise, surprise. Lovato then takes a bite, appearing unimpressed. “I’d give it an 8 out of 10,” she said. “It’s like, not tart at all, which I like. I don’t like tart strawberries, but it’s not that sweet. Oh well. Just wasted $20.” The video currently has 13.8 million views and thousands of people in the comments, berating the star for even buying it in the first place.
@ddlovato Ehhh
“This level of capitalism is actually sick,” one person commented, while another noted they were “watching from district 12” and someone else said they “hate America.” “‘I just wasted $20’ is the only appropriate response,” another comment said.
I have to side with the haters on this one. There are plenty of other useful things Lovato could have spent $19 on instead. A burrito bowl from Chipotle, for example. A few cartons of eggs. Or even a three-pack of those really nice Aritzia socks. While Lovato will never get that $19 back, we will have this TikTok review forever. For that we thank her.
