Lesley Thompson Vecsler, Georgina Clemente, Anastasia Ganias, and Jeffrey Patrick O’Brecht, among others, at Rebecca Hessel Cohen’s luncheon in Sagaponack at 1 p.m. on a Saturday.
The designer’s parties have an unspoken dress code: head-to-toe LoveShackFancy, her apparel brand. If guests turn up in anything else — it’s happened only a couple times, she says — and they wish to change, Rebecca Hessel Cohen has a dressing room filled with the pink ribbons, girlie ruffles, and cascading tulle synonymous with the label.
At the garden lunch she hosted at her home in Sagaponack over Memorial Day weekend for 13 friends and some of their elementary-school-age children, everyone obliged. The mothers looked not so different from their daughters, who had their own table topped with a Secret Garden Rose bouquet. Even her house staff wears LoveShackFancy. “They were really excited because they got to wear our new aprons and then we gave them a beautiful Victorian top to wear,” she says. “I let them keep them.”
In This Issue
The Hamptons Issue
See All
Hessel Cohen first chose the linens for the table, white lace vintage tablecloths, then her hostess gown, a lacy baby-blue summer dress from her own line. “You can mix and match the china, mix and match the silverware — it doesn’t need to match perfectly and be a perfect set,” she says.
Pink was the dominant color: “We wanted to match the rosé,” her latest brand extension. The menu included salads from Loaves & Fishes, crab cakes from the Seafood Shop, and guac and dips from Round Swamp Farm. “It looks like it’s probably more of a production,” but, she insists, “it is really very effortless.”
Click here to preview your posts with PRO themes ››
Hessel Cohen founded LoveShackFancy 12 years ago — she runs it with her husband, Todd, a real-estate-management CEO; they married in 2010 at her parents’ home in Bridgehampton — and she has packaged its frilly, hyperfeminine aesthetic into everything from fragrances to bedding, building a $100 million business along the way.
The lunch, like much of Hessel Cohen’s life, would be documented on Instagram with items tagged with shoppable links. By 4 p.m., the group had polished off three magnums of rosé, and the designer headed to her boutique nearby. She’d gotten word that the singer Madison Beer had been shopping there. “I was like, ‘I love you guys, but I really have to go.’”
Thank you for subscribing and supporting our journalism. If you prefer to read in print, you can also find this article in the June 23, 2025, issue of New York Magazine.
Want more stories like this one? Subscribe now to support our journalism and get unlimited access to our coverage. If you prefer to read in print, you can also find this article in the June 23, 2025, issue of New York Magazine.
