Gone are the days when rich people funded libraries and museums. Now, they’re putting their cash into the things that really matter: Roller coasters. On Wednesday, Travis Kelce announced on Instagram that he would be investing in Six Flags in an attempt to boost attendance, modernize technology, and improve the theme park’s brand. “The chance to help make Six Flags special for the next generation is one I couldn’t pass up,” Kelce said in a statement, according to The Wall Street Journal. It’s nice to see him so passionate about a cause.
Kelce along with New York–based hedge fund Jana Partners and a crew of other investors now have a combined stake of about 9 percent of the theme park’s shares, or $200 million, according to WSJ. Following the announcement, shares for Six Flags went up 18 percent, valuing the company at around $2.6 billion. Sounds like attaching Taylor Swift’s fiancé to your amusement park is pretty good for business.
Click here to preview your posts with PRO themes ››
The tight end discussed his new investment in more detail on Wednesday’s episode of New Heights, the podcast he hosts with his brother, Jason. The two reminisced about their visits to their local amusement park in Ohio and dreamed up what a Kelce-themed roller coaster would look like, which turns out to include “a few drops” and “definitely loops.”
“I could not pass this opportunity up,” Kelce said. “We’re gonna be a part of the theme park and amusement parks that absolutely rocked our world as kids and hopefully give families nowadays the fun and the memories that we had and we cherished growing up. I’m so excited for this.” How long until Six Flags is selling Big Yeti Coaster tickets?
